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Airbnb砸了巨款,成了奥运合作伙伴,想让运动员做网红?

sponsorship [‘spɒnsəʃɪp] 

n. 赞助

图片来源:视觉中国

The International Olympic Committee is encouraging current and former Olympic athletes to sell personal experiences and access to their training regimes to fans via Airbnb.国际奥委会正鼓励现役和退役奥运运动员通过Airbnb向粉丝推销个人经历以及自己的训练方式。

At a press conference in London to announce Airbnb’s $500m (£380m) sponsorship of the next five Olympics, the IOC president, Thomas Bach said: “From this partnership there will also be direct benefit for athletes.”国际奥委会主席托马斯·巴赫在伦敦举行的新闻发布会上宣布,Airbnb将为接下来的五届奥运会提供5亿美元(合3.8亿英镑)的赞助。他还表示:“这项合作也将为运动员带来直接收益。”

He said: “With Airbnb’s support we will develop new opportunities for athletes around the world to develop their own direct revenue streams through the promotion of physical activity and the Olympic values.”他说:“在Airbnb的支持下,通过体育活动的推广以及奥林匹克价值观的传播,我们将为世界各地的运动员提供增加个人直接收入来源的新机遇。”

The Olympian Experiences scheme would also “enrich the Olympic experience of the spectator”, Bach said.巴赫表示,奥林匹克体验计划也将“丰富观众的奥运体验”。

Stephanie Reid, a British long jumper who won silver medals at the 2012 and 2016 Paralympic Games, said she was considering offering a range of experiences to fans via Airbnb.曾在2012年和2016年残奥会上获得银牌的英国跳远运动员斯蒂芬妮·里德表示,她正在考虑通过Airbnb为粉丝提供一系列体验。

She said one of the first things she would offer were lessons in how to deal with nervousness before competition. “What I do is just normal to me, but other people think it’s really cool,” Reid said.她说,她首先会分享的经验之一就是如何处理比赛前的紧张情绪。里德说:“我所做的事情对我来说很正常,但其他人却觉得很酷。”

Mikel Thomas, a Trinidad and Tobago athlete who competed in the 110m hurdles at the 2008, 2012 and 2016 Games, said he would offer opportunities to go running with him. “Would [Airbnb users] want to run through cities with me while I’m on the Diamond League tour?” he asked. “In a world that is so disconnected, [this will help] get back to human interactions.”特立尼达和多巴哥运动员米克尔·托马斯曾参加过2008年、2012年和2016年奥运会的110米栏比赛,他说,他会提供与他一起奔跑的机会。“在我参加钻石联赛的时候,Airbnb用户愿意与我一起在城市间穿梭吗?”他问道。“在如今这个互不相关的世界里,(这将有助于)促进人与人之间的互动。”

 

今日词汇

sponsorship [‘spɒnsəʃɪp] 

n. 赞助

 

Sport is being debased by commercial sponsorship.  体育运动因受商业赞助而降低了声誉。

The club has made an approach to a local business firm for sponsorship.  俱乐部已试探向本地一家公司寻求赞助。

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